Written content plays a huge role in the effectiveness of your marketing, and thus by extension plays a really important part in generating sales and brand awareness. Most businesses, at around 86%, claim that written content plays a key role in brand awareness, as well as other key factors like trust. So, while writing is a really important part of your marketing, it’s no easy thing to get it right.

Today, we’re going to look at some of the best tools for helping you with your content writing, to really drive up your business’s success. Let’s get started.

  1. Google Trends

While there are a lot of tools out there for improving your written content, the most popular tools are such for a reason. Google Trends is one of the most widely used tools to aid in content writing, as it helps you to measure the interest in topics over time, browse data on related trends and the kinds of questions people are asking on Google.

And best of all, it’s free to use—so there’s really no reason not to have Google Trends aid your writing process.  

  • Evernote

Often in the process of writing, it’s easy to forget that it can be the peripheral habits that make the difference between good and bad writing. Evernote helps you keep track of research materials, organising everything into an easily accessible package. This is really invaluable for efficient and quality writing, otherwise you will waste a great deal of time researching facts you should already have to hand from past projects.

Syncing across multiple devices means your whole team can be on the same page.

  • Answer the Public

Again, taking data from Google, Answer the Public allows you to use Google’s autocomplete to come up with lists of valuable keywords on any given topic. With both a free option allowing three searches per day and a paid plan for however many searches you want, you can also download reports, view comparisons of data through time and much more.

An invaluable tool for content writing.

  • Ideaflip

It’s often said that the process of writing is making a mess and then refining that mess down to its important components. That’s what Ideaflip will help you to do. It’s an innovative brainstorming tool, using features like virtual sicky notes and a collaborative dashboard to streamline the process of group idea sessions. You can even export your finished ideas to other software for a really smooth and seamless process.

  • Semrush

If it’s not become clear already, keywords are one of, if not the, most important parts of content writing. They are your bread and butter, the ideas you need to come up with effective content ideas and strategies. With over 8.5 billion Google searches per day, there needs to be more than one thing to filter all that.

Semrush, then, is another tool that makes discovering these keywords easier than ever, allowing you to filter by where, when, or by simple numbers such as volume and competition. Whatever niche you are looking into, in whatever location you are looking at, Semrush will be able to filter the important from the unimportant and give you more ideas to make your content shine.

While writing is a talent that must be nurtured and developed through years of experience, no writer is experienced enough not to need help. With all the tools available today, we are in a much better position to really optimize our written content and drive up those conversions and become a successful and well-known business.