Introduction
Businesses need to have a strong web presence, which requires knowledge of the marketplace and an ability to understand how business can gain value and grow using the internet. The ability to successfully combine marketing and internet marketing skills is fundamental to starting an online business or gaining employment in sales, marketing and/or e-commerce. Online marketing is an essential component of a company's promotional strategy.
This FETAC Level 6 Digital Marketing and Web Technology course will equip participants with the skills to:
- design and update websites to represent an organisation or market a product
- manage online activities to support and drive traffic to websites
- devise business plans to grow a business
- develop strategic marketing campaigns.
Career Opportunities
Opportunities exist in mainstream business, marketing and in e-business related jobs. This qualification is also suitable for those that have worked in a marketing or sales capacity and want to gain online technology expertise to enhance career prospects.
Other career opportunities include:
- Self Employment
- Online Marketing Executive
- Web Administrator
- Sales and Marketing Executive
- Customer Service Manager
Core Elements
Web Technology Modules
- eMarketing (Google Analytics, AdWords, Search Engine Optimisation, Social Networking, Blogging and Twitter)
- Web Design
- Computer Programming
- Relational Databases
- Applied IT (Excel and Word)
Marketing/Business Modules
- eBusiness
- Marketing
- Business Management
- Start Your Own Business
| Course Code | DMW |
| Duration | 1 year – September to May |
| Number of places | 30 |
| Number of contact hours per week | 20 approx |
| Timetable contact | 5 days |
Support Elements
- Study Skills
- Career Advice and CV Preparation
- Enterprise Workshop
Assessment and Certification
Assessment is based on a combination of work submitted during the year and exams.
This course is certified by FETAC. Learners who pass all core modules will be awarded a FETAC Level 6 Advanced Certificate in Business Management (BBMXX).
Entry Requirements
Applicants should have at least a FETAC level 5 Business or IT qualification of equivalent.
Applicants without the entry requirements are welcome and will be assessed individually.
Applicants will have an advisory meeting to offer guidance and to ensure course suitability. Applicants will also be advised on course costs and registration details.
Progression
Education/Training
Learners may progress to:
Final year of the 3 Year Bachelor of Business in IT at Dublin Business School (DBS)
Fees
There are no tuition fees for EU students. At course commencement, students are required to pay for books, exams, €200 PLC Government Levy (unless exempt), a Student Services fee and where applicable professional body registration fees.