Marketing & Sales
Introduction
Marketing and sales drive and add value to any organisation. With more and
more business being executed online, the skills to create a website and to be able to leverage its promotional and profit making capabilities are essential. The emphasis of this course is to give learners the
skills and practical knowledge to start their own web related business or to gain employment in any business engaged in online marketing or e-commerce. Graduates with previous qualifications or work
experience may use this Level 6 qualification for career enhancement.
Career Opportunities
Opportunities exist in mainstream business, marketing and ebusiness related jobs. This qualification can also serve to enhance career prospects for those that have worked in a marketing or sales capacity and now want to understand web technology or design a marketing campaign around a company website.
Other career opportunities include:
- Self Employment
- Online Marketing Executive
- Web Consultant/Administrator
- Marketing Assistant
- Internet Marketing Associate
- Sales RepresentativeMarket Research
Core Elements
-
Marketing Practice
-
e-Business
-
Web Authoring
-
Start Your Own Business
-
Consultative Selling
-
Communications
-
Business Management
-
Business Law
-
Sales Negotiation
| Course Code |
WMS |
| Duration |
1 year – September to May |
| Number of places |
30 |
| Number of contact hours per week |
20 approx |
| Timetable contact |
5 days - mornings option |
Support Elements
- Digitalcre8or* - Creative skills with digital media
- Applied IT (MS Office 2007)
- Study Skills
- Career Advice and CV Preparation
- Enterprise Workshop
* Awaiting approval
Assessment and Certification
- This course is assessed by assignments and exams.
- Graduates will obtain the following qualifications:
1. Certificate in Marketing Skills awarded by the Marketing Institute of Ireland. www.mii.ie
2. Advanced Certificate in Administration FETAC Level 6 Award. www.fetac.ie
3. Google AdWords Qualification (Optional) Google Advertising Professional Exam.
Entry Requirements
It is advisable that applicants have either experience at Further/Higher Education or related employment experience.
Applicants without the entry requirements are welcome and will be assessed individually.
Applicants will have an advisory meeting to offer guidance and to ensure course suitability. Applicants will also be advised on course costs and registration details.
Fees
There are no tuition fees for EU students. At course commencement, students are required to pay for books, exams, a College registration fee and where applicable professional body registration fees.